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Does Improving Satisfaction Lead to Membership Retention? PDF Print E-mail
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Written by Corina Mihaela Paraschiv   
Wednesday, 11 February 2009 19:28


We've seen through several articles now the key to retaining members was to keep them happy, keep the projects moving and handle complaints correctly, and that is all well but you may be unconvinced of the need to offer such a great experience to your members - after all it does require a lot of your resources and if you are a small club especially, focusing on Rotaractor's satisfaction may be done so at the expense of another activity that could help out the club more.  Worst yet, you may have done your best to please Rotaractors and STILL have discovered they leave your club.

So does satisfying Rotaractors lead to membership retention?   The ten million dollars question.

This is true for both you guests are your fundraisers and for your Rotaractors who come up to your meetings: meeting people's expectations will have positive effects such as generating positive word of mouth, generating a positive attitude and favourable opinion towards Rotaract and they will come back for more meetings or more fundraiser events.   

Last Updated ( Tuesday, 03 March 2009 01:54 )

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