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Global flavour to local taste PDF Print E-mail
Written by Umang   
Wednesday, 14 May 2008 10:50

Relishing the gastronomic delights offered at various Indian, Mexican, French, Chinese and a collection of other restaurants in Montreal, I made an interesting observation: the majority of the people savouring the delightful and rich cuisine offered at these restaurants were mostly those who did not belong to the community to which the restaurant food was specific to. This particular aspect showed me how curious we all are for taking pleasure in diversity, especially when it has to do with something ‘exotic’ and ‘foreign’. Think about the large volumes of embroider handicrafts and eastern clothing designs that sell in western countries, the Latino dance styles like salsa evoke a good amount of enthusiasm and so does the classical Indian music in many of its forms, not to miss out on the runaway success hip hop giving traces Afro-American culture and music and of course the middle eastern Hookah acting as the new generation aroma candy.


There is one thing common in all the above categories; they are over simplified ideas plainly copy-pasted from one geographic location to the other and they are now global phenomenon. The USP’s of all these ideas are is the fact that they are associated with people’s cultures and hence are not organizational or governmental specific. There are no patent royalties to pay, no government clearances and in most cases no copyright issues involved.

This aspect of business not only generates huge margins and profits for people in this globalized economy but also helps us to recognize how significant cultural-diversification is. When we add a rich international flavour to a local society that is capacious to attract and inculcate new cultures, as well as is geared up to shell out a good amount to take pleasure in them, we open up a new dimension for our growth and prosperity.

Businesses running on these ideas are giving a foreign tinge in products and services at the ease accessibility. Such ideas enhance one’s experience in the ordinary by transporting one’s senses to another part of the world, helping the masses in making a part of their dream possible by making it be experienced in real.

The ease of marketing that these businesses are gifted with is just another aspect on how these ideas work. In a country as diverse as Canada, the word of mouth for an ethnic creation by the respective community plays an immense task in its accomplishment. The brand ambassadors are essentially the communities that the product belongs to. It not only drives business, it makes it convincing. If my Chinese friends suggest me an eating place, I am more probable to go for it, purely for the reason that it’s accredited.

Putting volunteering work into perspective, how does this business of cultural products relate to the idea? Well look at the idea closely. The potency lies in its theme. Organizing a multicultural atmosphere in one’s non-for profit can be an innovative functional-dynamic. The team building activity can involve things which offer a chance for the members to know the other culture and showcase it. It can range from having fundraisers based on an ethnic theme to an entertainment activity such as a multiethnic cuisine potluck.

Organizing events that have to do with different cultures push the members to make it work. Such events involve the members acting as a brand ambassador for their community. It is also very well known that the best way to start a meeting is a brain teaser, in the same way the best way to get the team to work is an indirect way of making them feel at home which means give them something they really are associated with or would like to be associated with, not their skills but their culture. It is then I believe we can have their skills becoming more apparent. At this confluence of cultures and activities, the non-for-profit translates into significant profits, all contributing for the right cause.

Last Updated ( Sunday, 19 October 2008 13:16 )

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