Marketing Rotaract to Rotary Print
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Written by District Rotaractors (7040)   
Sunday, 19 October 2008 14:25

There are several generational differences between Rotarians and Rotaractors.  Most unsuccessful interactions between Rotaractors and Rotarians occur because of the unability for the two generations to take interest in their activties while recognizing and appreciating their difference.  For this reason, the Rotaractors of district 4070 have come up with a list of ideas to trigger inspiration and offer insight in how to become closer to the Rotarians in your district.

 

We recommend the things :

 

  1.  A United Rotaract speaks more Strongly to Rotarians
    It shows that Rotaractors are serious, committed and able to organize themselves.  If your district could get a unity in the Rotaract Clubs by doing joint projects or communicating regularly then it has a stonger potential to be "branded" to Rotarians.
  2. Give your Rotary Club something to Brag about
    If each Rotaract Club made it a point to always keep their Rotary Sponsor Club updated with what they are doing, then they increase they give Rotarians a new, hip, topic to discuss amongst themselves, and accross clubs.
  3. Sell yourselves
    Your club is great.  And so are your Rotaractors : they are committed, do a lot for different causes, and they have amazing personalities.  Chances are - even if you go into a Rotary meeting, it might be challenging to get this all accross to them.  So here is a tip.  Next time you go to a club, avoid indifference by picking a topic that is relevant to them.  Before the club can relate to how well you did or have sympathy for your club, you need to build some credibility.  So Rotary Clubs are on a greater advantage when it comes to fundraising, and budgets.  Ok.  Then consider your strengths which might make you appealing to them.  For instance, are you good at attracting new members?  Young members?  Rotarians have a great need for those and these are things you could teach them in a presentation.  Share your knowledge about an area that is relevant to them -- and see the difference it makes!
  4. Mind the Generation Gap
    Your generation differs from theirs; Generation X and Y want to make a difference in their community by giving time, not just signing a cheque, and they are highly aware of what it is going on at an international level - they relate highly with honnesty and seek out transparency and their self-expression is very important.  These are values or traits that may not resonnate with your Rotarians due to the age differences.  But somehow, make the message loud and clear : We believe in your values and we share them, we pursue the same ideal as Rotary, only we do things in the way that our generation has been brought up.  We may volunteer more than we raise funds, or we may pick different causes or run our clubs differently, but we are still a part of Rotary and we embody the same desire to help the World and the Community as you do.  We achieve the same common goals, we get there differently. 
  5. Build Friendships, not contacts
    The strength of Rotary is in the people that make it, and in the friendships that exist from one club to another.  So try to organize at least one event a year where your sole goal is to meet rotarians and rotaractors in a fun environment, doing something of a social nature.
  6. Get involved in Rotarians' projects
    Go help them whenever you can.  If they don't have hands-on projects, volunteer at your district to assist with some Rotary Youth program such as student exchanges, ROTEX or Rotary Youth Leadership Awards.  This is a great way to get to know Rotarians better and to work alongside them.
  7. Invite Rotarians to Share their Knowledge
    Are you interested in a recent economy recession that started?  You want to learn how to budget, for students?  You need interview skills for your next internship?  You are curious about a profession or some hobby a Rotarian may have?  Why not invite a Rotarian to your club meeting for a professional development session.  Have them share their expertise with you - but help them do it, too.  It can be intimidating to give a talk - why not prepare a document with guidelines to help?  Make sure you indicate the goal of that talk, what you expect to hear during that talk, the format in which you'd like to have it, the time allocated and any other pertinent information, including a quick background on who your members are (cultural backgrounds, professional experiences, etc.).  Make sure you get that form filled back to you before you agree to go on with the talk, to verify that the speaker is prepared and has understood what is expected of him.  Don't forget to thank the speaker at the end, and send him a thank you note, and send a little introductory note to your rotaractors a day or two before the event so they can get prepared for questions and any contribution they may have on the topic.
Last Updated ( Wednesday, 11 February 2009 01:54 )