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Rotaractors Contribute to their Own Happiness PDF Print E-mail
Written by Corina Mihaela Paraschiv   
Wednesday, 11 February 2009 19:57


I think something very important must be addressed when it comes to retention of members.  Sure, it is the fault of whatever club or of various external circumstances when there is a very high turnover rate in a club, but it is also partly the responsability of the Rotaractor to contribute to his wellbeing and experience in the Rotaract Club.  My firm belief is that part of the key to retention is to get people to really involve themselves in the Rotaract Experience, and to discover all their opportunities in the Rotary World. 


This concept of people being in part responsible for their own happiness is not new to marketers, who often consider the "customer" for a given service to be a co-producer of his own satisfaction.  Now there are several things to be stated in connection with this concept.  First, and most obvious, is that a member that is very involved typically derrived more satisfaction in a Rotaract Club than one who isn't... even if that means more work for him! 


But to what degree should a new member (or any member for that matter) be required to participate?  See the Rotaractor's role is two-fold:


  • He is a "product resource" in that sense that in order for a meeting to run, for instance, you need to have people show up, otherwise there is no meeting, no service.  This is the minimal requirement that should be asked of any member, because that interaction is key to you delivering a meeting or program or activity as a Rotaract leader.


  • The Rotaractor is also "a Contributor to the service quality and to his own satisfaction".  In plain English, this means that beyond fulfilling the basic obligations of membership which are necessary for the Rotaract meeting to take place (ex. showing up to the meeting), a large part of the Rotaractor's feelings towards the meetings will depend on his own attitude.  If he is kind to Rotaractors around him, other Rotaractors will be nice to him and that will enhance his experience.  If he is participating in the discussion, his ideas will get recognized and will contribute to the choice of a project that matters to him, so his overall satisfaction will increase.


This is all to say that you can be running the best Rotaract Club out there (although often we can improve things to make it even better), if you only require a minimum role from your members in terms of showing up and perhaps paying some basic fee, you're basically not going to get a very satisfied Rotaractor.  Even with a great meeting, satisfaction is derived in part by Rotaractors when they themselves make their part in enhancing their experience.  Encouraging attitudes such as being kind and respectful, voicing ideas, and the such, can be a good way to move your members from indifference to loyalty towards your club. 

Last Updated ( Monday, 02 March 2009 17:46 )

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